tel: +44 (0)1252 899 969 
thebluedoor blog
This is where our thoughts reside. Check it out, add to it, bookmark it, tweet it. Read Blog...
Magazine Coverage
Farrington Oils: telling a good, robust and credible story.
As consumers we live in a crowded market-place – brands clamour for attention, customers are more demanding, whilst political and environmental influencers can become a brand’s USP. We keep our ear to the ground on trends, and champion businesses that actively take a stand through their products and ethics.
 |
| Mellow Yellow bottle |
Since May 2007, we have been working with Farrington Oils – a producer of award-winning rapeseed oil. We have taken their story and told it to many people, using different angles, in different arenas. Since working with them
Sainsbury’s, Ocado, Waitrose and Superquinn have all started to stock their products.
The ongoing campaign has generated coverage in the Telegraph, Woman and Home, Red, smallbusiness.co.uk, Country Kitchen, Telegraph Magazine, Runners World, The Grocer and many more. It has reached almost 9 million readers off-line, and almost 15 million readers on-line.
In addition, we have actively engaged with bloggers – treating them as ‘traditional’ journalists – by inviting them to the farm factory and sending them products to review. Ongoing relationships have been established and a steady feed of positive postings has been achieved. These include: The Domestic Goddess, Eating Britain, Owsblog, Tory Reform Group, to name but a few.
For more information about thebluedoor and how we can help your business call + 44 (0) 1252 899 969 or email us.