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Product launch case study.
Launching a product or campaign in a busy marketplace can be a daunting prospect for well-established large brands and small businesses alike. We work with you to understand your needs and timescales, giving advice on the best launch approach to meet your objectives. thebluedoor provides support throughout the entire launch process, including research, developing impactful copy for press, identifying and liaising with journalists, as well as monitoring media for future opportunities.
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| Front cover of the pocket sized guide. |
Metro Publications required PR support with launching its fourth edition of ‘The London Market Guide’ – a pocket sized book to London’s 70 street markets. The challenge was to promote this new edition and ensure it stood out from the competition while working within a fixed budget and short timescales.
By developing and tailoring the announcement, thebluedoor secured interest in a range of media (print and online). In addition, the launch was timed to take advantage of media opportunities arising from the lead up to Christmas and London-based events taking place.
Within a few weeks, coverage appeared on Capital Radio, LBC, News of the World, Viewlondon.co.uk, and About.com.
Whilst keeping our client’s objectives front of mind, we keep in touch with the news agendas, and engage with interested media to secure coverage wherever possible.
For more information about thebluedoor and how we can help your business call + 44 (0) 1252 899 969 or email us.