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Online PR.
Online PR uses digital media to extend a company’s communications with its target audience.
Online PR uses the digital box of delights that is Web 2.0. to extend a company’s conversation with its target audience into the spaces where people are engaging and listening. Part of the power of Web 2.0. is its constant evolution: this makes it challenging to keep up to date with developments, conversations and trends. Twitter, blogs, YouTube, Flickr, vlogs, FaceBook - the list gets longer by the day. And because each of these tools is specific in its appeal, each gives the opportunity to target messages to specific audiences.
thebluedoor is a PR agency that is up to date with online developments and communications best practice. With our understanding of the digital world we can implement strategic communications that embrace both new media and traditional media techniques. By indentifying the groundswell of relevant online influencers – online publications, content creators and web audiences – we aim to join in and maximise the potential coverage achieved for our clients. We are a member of the PRCA (Public Relations Consultants Association) and are an active member of its Digital Forum.
We know that 85% of people start their business purchases online (Google, July 2008). If this isn’t enough to convince you to try online PR then give us a call. We’d be happy to talk you through the various options that digital media has to offer. From simply getting a press release into an online publication to implementing and feeding a blog – thebluedoor can help you make sense of all the opportunities on offer. Our firm belief in online media re-enforces our enthusiasm for PR done well, based on a sound foundation of traditional PR expertise.
If you would like to know more about online PR and how we can help your business give us a call on +44 (0) 1252 899 969 or email us.
