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thebluedoor PR services include online PR, media relations, product launch campaigns, crisis management, e-writing and copywriting services.
Public relations (PR) enables businesses to strategically engage in relevant conversations with target audiences. thebluedoor is a PR agency which crafts and implements strategic communications that gain coverage for clients.
We firmly believe every business has a story to tell. Its interaction with the outside world is a conversation that happens in the right place, at the right time, with people who want to listen.
thebluedoor is a member of the PRCA and its Digital Forum. We understand how to scope the off-line and online landscape where your business is being talked about, extend the reach to areas where you want to be talked about and turn up the volume! Our attention grabbing creativity is under-pinned with fundamental strategic thinking, ensuring that your business will positively stand out from the hubbub.
We deliver strong traditional and digital media campaigns, implement creative product launches, deliver up to date training to up-skill in-house teams, offer 24-hour crisis management and support, and provide e-writing and web content development to support online lead generation and search strategies.
Media relations: our relationships with journalists are strong. We ensure that that each story we pitch is new, relevant, honest and timely. We understand the relentless pressures that the media are under and therefore provide information to targeted journalists, whilst respecting deadlines, embargo requirements and exclusives.
Online PR: we understand the online Web 2.0 spaces. Exciting opportunities abound, however it is important to understand where the relevant conversations are happening in order to leverage coverage for our clients. As with traditional outlets, the rules of Web 2.0 engagement are the same – whether it is a blog, forum, Twitter, Facebook. And this is what we do.
Product and campaign launches: when a company is due to launch a new product or campaign it is important to make a splash. However much of the challenge is cutting through the white noise and hubbub in order to get noticed. Our original creative thinking will turn up the volume, and ensure a platform for the product or campaign to be launched to your target audiences.
Training courses: thebluedoor is expert at offering bespoke training packages to in-house teams wanting to up-skill in house teams. So whether it is copywriting for magazines, search friendly content for websites, an ABC guide to Twitter, or an overview of Web2.0 we are able to provide sessions that will suit you.
Crisis management and support: companies rarely experience a crisis, however those that are prepared have a much stronger chance of survival and preserving their reputations than those that cross their fingers and hope. thebluedoor offers business communications audits, crisis communications training and on-call services providing 24-hour crisis support.
Web content development + E-writing: It is vital that your customers can quickly and easily find your website. Search friendly website content that your target audiences understand is a vital element of your search strategy. Using the latest techniques we can source key words and craft copy that will assist natural search objectives.
Copywriting: Writing is what we do. Whether it is for a customer magazine, marketing campaign or brand story, thebluedoor is expert in crafting interesting, credible copy.
Design: Our in-house design studio is on-hand to support everything we do. Therefore we are able to offer clients a complete communications service and deliver seamless creative projects on time and on budget.